Our Story
From a single shop on Ladhewali Road to doorsteps across India — built one honest pair at a time.
From Jalandhar
to your doorstep
Diamond Stepss started in 2018 as a small shoe shop in Jalandhar — a family business with a simple goal: bring authentic international footwear to people who deserve it, at prices that don't hurt.
We built trust one pair at a time. Customers kept coming back because they knew every shoe was genuine, every price was fair, and every promise about delivery was kept. Word spread — first across Jalandhar, then Punjab, then the country.
Today we stock fourteen of the world's most wanted footwear brands and a growing range of watches, bags, caps and belts. What hasn't changed is the shop counter mentality: if we wouldn't sell it to a neighbour, we won't ship it to you.
"Style & Comfort for Every Step!" — that's not just a tagline. It's the promise.
How we got here
2018
A 200 sq ft shop
Diamond Stepss opens on Ladhewali Road, Jalandhar, stocking a single rack of sneakers.
2021
Word spreads
Customers start driving in from across Punjab. We expand the store and add formal and sports ranges.
2023
We go online
The first online order ships. Suddenly Jalandhar is not the limit — we deliver to every pincode in India.
2026
14 brands, one promise
Nike, Adidas, Jordan, Puma and ten more, plus a growing accessories range. Same promise as day one.
What we stand for
100% Genuine
Every pair authentic, in its original box with tags. No exceptions, no excuses.
Fast, tracked delivery
Dispatched from Jalandhar, delivered in 2–5 business days, tracked the whole way.
Easy returns
7 days to change your mind. Free size exchanges, no arguments.
Come say hello
The original shop is still open, and still the best place to try a pair on. Drop in Monday–Saturday, 10 AM – 7 PM IST.
Shop No. 3, Ladhewali Rd, near Suman Day School, Gulmarg Avenue, Jalandhar 144005, Punjab, India
